Whoops; Training; Advertising; So, You Think You Can Speak?

Posted by Anthony Demangone

Yesterday, I spoke about a wonderful article by NCUA that showed you how to challenge an examination finding.  And I provided the wrong link.  I apologize.  Here's where you can read that article.  I promise.

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The Credit Union Times has a new blog, and they asked me to blog about something.  So I wrote about my views on training.  In short, people want the elusive silver bullet for training.  What is a silver bullet?  It is a very simple solution to an extremely complicated problem.   I'm not sure one exists.  At least not for training.  Creating a training program for your credit union is no easy task.  But enough about that...I'll let you read the rest via the link if you are interested.

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Here's another example of why it doesn't pay to get too cute with an ad campaign.  Have you seen the GM advertisement that states how they've repaid the government's loan "in full" and ahead of schedule? Here's the ad.  (Via YouTube.)  Well, someone has a problem with the ad.  The Competitive Enterprise Institute says the ad is misleading, and they issued a formal complaint to the FTC.  They argue that GM's commercial makes it sound like they've repaid all federal "bailout" funds, which GM has not done.  Whether you side with GM or CEI, there is a lesson here.  When reviewing an advertisement, ask yourself this question: Is any part of this ad untrue or misleading?  If the answer is yes, you have work to do.

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Calling all speakers!  I know the blog is read by a ton of compliance experts.  Some of you work inside credit unions. Some at law firms.  Some at consulting firms. I'd like to put together a speaker list for NAFCU's Events and Education team.  With that in mind, let me know if you'd be interested in speaking at a NAFCU event.  If you are, please send us an email with your name, contact information, speaking experience, and areas of expertise.  I cannot make any guarantees, but I would think that the list would be useful when NAFCU puts together conferences.  A word of advice.  If you are interested, great!  But you may want to speak with your boss before letting us know, as speaking engagements require time away from the office.  

Comments

[Jeffry Pilcher]

"Is any part of this ad untrue or misleading?"

If so, you are a smarmy marketer ;)

[Anthony Demangone]

Although, there is a bit of irony here. In the same post where I hammer away on not misleading, I do note that I provided an incorrect link in a previous post!